An Agriculture Officer Uses Facebook to Win New Converts to Farming

August 8, 2020
Public Endorsement

Compared to 15-20 years ago, young people today are interested to try their hand in agriculture, Madhu Balan, the page's owner, says.

As young professionals in India tire of their daily ‘cubicle’ life and look to social media to ‘cultivate’ new interests, a dedicated agriculture officer in Tamil Nadu is using Facebook to promote the idea that they should set their sights on farming.

Madhu Balan, an assistant agriculture officer  from Dharmapuri, Tamil Nadu has started the Vivasayam Karkalam community page and more than 16,000 Facebook users have become members. Nearly half of them are between the ages of 35-42 and many are professionals like doctors, lawyers and chartered accounts doing part-time farming as a hobby.

“Right from seeds to marketing, I have tried to give the right information and taken care to see that the page is full of relevant information and photos,” says Balan.

Vivasayam Karkalam – most of whose content is in Tamil – has become popular among farmers, young professionals and students of agriculture in Tamil Nadu, who browse the page everyday for new information being posted. “Working in a government office for the past three decades, I always wanted to do something worthwhile and useful. But there was nothing challenging coming my way. I have another two years to retire. I started this site a year back and expected a lukewarm response as there are many pages on different topics. Honestly, I never imagined we would get so many members involved. This only proves how hungry people are for good information on farming and agriculture,” he says.

The most interesting thing about Balan’s site is that a majority of its members are young farmers who are new to this area.

Balan uploads information on different aspects of farming. “There is something for everybody connected with agriculture,” he says. If there is some information on a progressive farmer, then his complete contact details are given to enable users to contact him directly. Unlike many government agriculture officers who spend their weekends at home, Balan travels to different places and meets farmers and others associated with farming in search of new information for his community page.

Compared to 15-20 years ago, young people today are interested to try their hand in agriculture, Balan says. Many youngsters, especially from the IT sector, have actually quit their jobs for farming. Thanks to WhatsApp, Facebook, etc., information on practically any issue or subject can be shared across the globe free of cost. “And that is not all. On social media, you don’t need to worry about advertising revenue to run a page specifically on agriculture/rural issues,” he explains.

“I started this out of my own interest and the response has only encouraged me to do more,” he says. Under his guidance, millets growers in Dharmapuri have started a federation to market their items. “I am on Facebook for two hours every day and anybody can contact me regarding their doubts and I am only too happy to help them.”

Balan offers not just farming advice but also practical information on where to source seeds as well. He also posts the requirements of his FB friends and has created an interactive portal where marketing has also become a little easy for farmers. In short, by using a freely available social media platform, he has been able to bring in a big change among both rural and urban internet users. The information sought could be on setting up terrace gardening and its implements or where to buy a particular variety or what type of organic or inorganic fertiliser to be used – there is something for everybody interested in crops.

Share your Comments :


Drip water Irrigation poster

poster for our episode 5 is released by roadside romeos...Get Ready for our next Video about * Drip water Irrigation * in terrace garden.

வெங்காயம் பூச்சி கொல்லி...

இது சிறந்த பூச்சி கொல்லி.


Only “small original producer or producer organisation” who market their produce through direct sales as determined by FSSAI will be exempted from the conditions in the notification.

எனது ஆலோசனையின் முடிவு

madhubalan sir நீங்கள் கூறியது போல் செய்ததில் ...........விவசாயியிடமிருந்து இதுபோன்ற செய்தியைக் கேட்டபின்......

சாமாந்தி பூ சாகுபடி

இந்நிலையில் பணம் பற்றாக்குறையால் கடந்த ஒரு மாதமாக பூக்கள் விற்பனை மந்தமாக உள்ளது.

இயற்கை வேளாண்மை

இயற்கை-கரிம வேளாண்மை, சுற்றுச்சூழல் பாதுகாப்பு, பயிா்களின் சுகாதாரம், செயற்கை உரங்களின் பயன்பாட்டைக் குறைத்தல், களை, பூச்சி-நோய் கொல்லிகளைத் தவிா்த்தல்

Simple Technique to make your desi-rose plant to bloom more

Similarly if you want to add nutrients to rose plant it is important that you stir the soil well before adding

சிறு குறு சான்றிதழ் வாங்குவதற்கு எவ்வளவு நிலத்திற்குள் இருக்க வேண்டும்

சிறு விவசாயி சான்று பெற ஒரு ஹெக்டேர் அதாவது 2ஏக்கர் 47 சென்ட் இருக்க வேண்டும். குறு விவசாயி சான்று பெற 0.80.00ஹெக்டர் அதாவது 2.00ஏக்கருக்குள் இருக்க வேண்டும்.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe Us to get more chance to interact in